The Road to Riches
NEW BUSINESS DYNAMICS |03
Takes you on a journey to examine issues pivotal for success with pro-active prospecting
As more and more marketing communications agencies seek to control the make-up of their client portfolios, talking at first to strangers that later turn into clients becomes a way of life. It's a challenging but proven road to riches - and one where we hope to help you stay always one step ahead.
This article, the third in our series of New Business Dynamics, highlights all of the stages required for best-practice new business success from getting your house in order, planning properly, incorporating press reaction, what to consider when a decision-maker moves, or when search and selection get involved, to answering and preparing for the brief - and what to think about once you've won the business.
There are many factors to consider, so we hope this will help you to hone your own internal disciplines.
Best Practice Seminars
Rainmaker pioneered accurate insights into what clients look for in new business approaches by marketing agencies. These provide the backbone for our seminars. Contact Charlotte Fletcher for more information.
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